Sony Entertainment television (India) is one of the 10 international channels owned by Sony Pictures Television, an American television production and distribution company. Based in Culver City, California,
it is a division of Sony Pictures and a unit of the Japanese conglomerate Sony. One of the role models playing
a significant role in the Indian television entertainment sphere is a Sikh gentle man named S. N.P. Singh,
who served as COO since December 2004 and oversaw the operations of Sony Entertainment Television and
MAX. He was elevated CEO sonys entertainment television business india. He took over from Manjit Singh,
who moved to become non-executive chairman of MSM. While handing over Manjit Singh had said “NP
and I have worked closely together as equal partners these last five years and the success of the company is
largely due to his efforts. The time has come for him to lead the company to the next level and I fully expect
the innovations he brings as CEO will ensure we have years of success ahead. As the non-executive chairman
of MSM, I look forward to supporting NP and will continue to remain involved with the Indian television
industry.” Since then S. N.P. Singh brought many innovations and made Sony TV as one of the most popular
TV channels of India. Whereas its revenue has also increased with advertisements, its network was also
expanded by acquiring networks from others (eg Ten Sports from ZEE). Recently when sony completed its
21 years of service, the role model CEO, S. N.P. Singh was highly appricatied for his dedicated contribution
in its progress.